{"id":890,"date":"2022-02-17T22:06:00","date_gmt":"2022-02-17T22:06:00","guid":{"rendered":"https:\/\/datasignmarketing.com\/non-classifiee\/etude-de-cas-de-leglise-lutherienne-saint-barnabas\/"},"modified":"2024-01-25T21:30:10","modified_gmt":"2024-01-25T21:30:10","slug":"etude-de-cas-saint-barnabas","status":"publish","type":"post","link":"https:\/\/datasignmarketing.com\/fr\/marketing-de-contenu\/etude-de-cas-saint-barnabas\/","title":{"rendered":"\u00c9tude de cas Saint Barnabas"},"content":{"rendered":"\n<h2 class=\"has-text-align-center wp-block-heading\">Le d\u00e9fi<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Les protocoles Covid-19 \u00ab\u00a0Shelter in Place\u00a0\u00bb ont forc\u00e9 Saint Barnabas \u00e0 pivoter lorsque le culte en int\u00e9rieur n&rsquo;\u00e9tait plus autoris\u00e9<\/li>\n\n\n\n<li>Une grande partie de ce que fait l&rsquo;\u00e9glise a toujours \u00e9t\u00e9 face \u00e0 face, y compris l&rsquo;\u00e9tablissement de relations<\/li>\n\n\n\n<li>Cr\u00e9er une exp\u00e9rience num\u00e9rique qui refl\u00e8te la participation \u00e0 la messe, qui est un rituel pour la plupart des gens. C&rsquo;est un endroit pour se sentir plus proche de Dieu, \u00eatre une meilleure personne et construire une base morale pour les enfants. <\/li>\n<\/ul>\n\n<h2 class=\"has-text-align-center wp-block-heading\">Description du client et brief<\/h2>\n\n<p>L&rsquo;\u00e9glise luth\u00e9rienne St. Barnabas \u00e0 Cary, IL est une \u00e9glise ELCA situ\u00e9e dans une petite ville, \u00e0 un peu plus d&rsquo;une heure de Chicago. Ils se distinguent des autres \u00e9glises avec leur mantra \u00ab\u00a0Tous sont les bienvenus\u00a0\u00bb et leur mission de construire une communaut\u00e9 proche et lointaine. Alors que la pand\u00e9mie de Covid-19 a frapp\u00e9 le monde en 2020, m\u00eame les \u00e9glises n&rsquo;\u00e9taient pas \u00e0 l&rsquo;abri des changements \u00e0 venir. Alors que St. Barnabas a rapidement pivot\u00e9 vers le culte en ligne; c&rsquo;est lorsque les restrictions ont commenc\u00e9 \u00e0 \u00eatre lev\u00e9es \u00e0 l&rsquo;\u00e9t\u00e9 2021 que d&rsquo;autres d\u00e9fis se sont pos\u00e9s. Tout le monde ne se sentait pas en s\u00e9curit\u00e9 et \u00e0 l&rsquo;aise avec un virus toujours en \u00e9volution.<\/p>\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>La fr\u00e9quentation de l&rsquo;\u00e9glise a chut\u00e9 de 28% au cours de la derni\u00e8re ann\u00e9e<\/p><cite>-2021 Rep\u00e8res et tendances dans le rapport de l&rsquo;\u00c9glise am\u00e9ricaine<\/cite><\/blockquote><\/figure>\n\n<p>\u00c0 une \u00e9poque o\u00f9 la fr\u00e9quentation de l&rsquo;\u00e9glise a chut\u00e9 de 28 % au cours de l&rsquo;ann\u00e9e derni\u00e8re et o\u00f9 les gens se sont sentis \u00e0 l&rsquo;aise \u00e0 la maison, Saint Barnabas a relev\u00e9 le d\u00e9fi d&rsquo;aller de l&rsquo;avant et de maintenir l&rsquo;attention du public actuel, tout en d\u00e9veloppant simultan\u00e9ment la congr\u00e9gation. C&rsquo;est l\u00e0 que Datasign Marketing a commenc\u00e9 sa relation avec St. Barnabas.<\/p>\n\n<h2 class=\"has-text-align-center wp-block-heading\">Notre strat\u00e9gie<\/h2>\n\n<p>Datasign Marketing est intervenu pour d\u00e9velopper une strat\u00e9gie \u00e9volutive visant \u00e0 renforcer l&#8217;empreinte num\u00e9rique et la sensibilisation g\u00e9n\u00e9rale. Apr\u00e8s avoir appris \u00e0 conna\u00eetre St. Barnabas et ses objectifs, nous avons pu mieux d\u00e9finir et segmenter son public cible, en \u00e9laborant diff\u00e9rentes approches pour mieux servir chacun de leurs segments. L&rsquo;un des objectifs de St. Barnabas est d&rsquo;\u00e9largir la congr\u00e9gation, et la meilleure fa\u00e7on d&rsquo;atteindre la g\u00e9n\u00e9ration Z et la g\u00e9n\u00e9ration Y est de continuer avec la pr\u00e9sence et les offres num\u00e9riques. <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/datasignmarketing.com\/wp-content\/uploads\/2022\/03\/StBlogo-1024x367.png\" alt=\"\" class=\"wp-image-461\" width=\"768\" height=\"275\"\/><figcaption class=\"wp-element-caption\"><sub>Le nouveau logo et la nouvelle typographie de l&rsquo;\u00e9glise luth\u00e9rienne St. Barnabas \u00e0 Cary, Illinois.<\/sub><\/figcaption><\/figure>\n\n<p class=\"has-text-align-left\">Datasign a recommand\u00e9 de commencer par d\u00e9finir sa \u00abmarque\u00bb et de dire au revoir au site Web vieux de presque dix ans. Ces premi\u00e8res \u00e9tapes d\u00e9termineraient l&rsquo;apparence g\u00e9n\u00e9rale de l&rsquo;identit\u00e9 num\u00e9rique, donnant \u00e0 Saint Barnabas un logo et une palette de couleurs le distinguant des autres \u00e9glises du m\u00eame nom. Cela contribue \u00e9galement \u00e0 renforcer la reconnaissance dans les communaut\u00e9s, \u00e0 la fois dans leur ville et en ligne.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/datasignmarketing.com\/wp-content\/uploads\/2022\/03\/St-barnabas-website.jpg\" alt=\"\" class=\"wp-image-462\" width=\"706\" height=\"444\" srcset=\"https:\/\/datasignmarketing.com\/wp-content\/uploads\/2022\/03\/St-barnabas-website.jpg 706w, https:\/\/datasignmarketing.com\/wp-content\/uploads\/2022\/03\/St-barnabas-website-480x302.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 706px, 100vw\" \/><figcaption class=\"wp-element-caption\"><sub>Le nouveau site Web r\u00e9actif pour l&rsquo;\u00e9glise luth\u00e9rienne St. Barnabas.<\/sub><\/figcaption><\/figure>\n\n<p>Apr\u00e8s avoir \u00e9tabli les bases de la marque, il \u00e9tait temps de renforcer le lien avec le public existant. St. Barnabas \u00e9tait actif sur les r\u00e9seaux sociaux avant notre relation, mais ils n&rsquo;avaient pas de strat\u00e9gie claire ni de plan \u00e9labor\u00e9. L&rsquo;une des premi\u00e8res t\u00e2ches effectu\u00e9es par Datasign a \u00e9t\u00e9 un bref audit des m\u00e9dias sociaux. Lors de l&rsquo;audit, non seulement les indicateurs de performance cl\u00e9s de Saint Barnabas ont \u00e9t\u00e9 examin\u00e9s, mais \u00e9galement d&rsquo;autres \u00e9glises de la r\u00e9gion. Cela nous a permis de voir ce qui fonctionnait pour Saint Barnabas, ce qui fonctionnait pour d&rsquo;autres \u00e9glises et de donner un aper\u00e7u des meilleures fa\u00e7ons de stimuler l&rsquo;engagement \u00e0 l&rsquo;avenir.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/datasignmarketing.com\/wp-content\/uploads\/2022\/03\/EngagementComparisonwithothers-1.jpg\" alt=\"\" class=\"wp-image-464\" width=\"705\" height=\"426\" srcset=\"https:\/\/datasignmarketing.com\/wp-content\/uploads\/2022\/03\/EngagementComparisonwithothers-1.jpg 705w, https:\/\/datasignmarketing.com\/wp-content\/uploads\/2022\/03\/EngagementComparisonwithothers-1-480x290.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 705px, 100vw\" \/><figcaption class=\"wp-element-caption\"><sub>Taux d&rsquo;engagement par rapport aux autres \u00e9glises de la r\u00e9gion<\/sub><\/figcaption><\/figure>\n\n<p>Comme le montre ce graphique, Saint Barnabas atteint actuellement de meilleurs taux d&rsquo;engagement que la plupart des \u00e9glises des environs proches. De plus, juste au moment o\u00f9 St. Barnabas et Datasign travaillent ensemble, le taux d&rsquo;engagement organique a augment\u00e9 de 5,4 %. Pour mettre cela en perspective, selon <a href=\"https:\/\/blog.outreach.com\/is-your-church-facebook-page-performing-better-than-average\/?fbclid=IwAR3mCOgudSWKkgRSMccThW5CMqqP6CqmP9aollqG_HRonZQAvStoRw914i4\" target=\"_blank\" rel=\"noreferrer noopener\">Outreach.com<\/a>, les \u00e9glises avec un nombre d&rsquo;adeptes similaire \u00e0 Saint Barnabas ont tendance \u00e0 avoir un taux d&rsquo;engagement de 1,18 %. Au cours du dernier mois, le taux d&rsquo;engagement \u00e9tait en moyenne de 11 % sur la page Facebook de St. Barnabas. La strat\u00e9gie de m\u00e9dias sociaux organiques que nous avons mise en \u0153uvre d\u00e9passe de loin les mesures pour les \u00e9glises de la taille de Saint Barnabas<\/p>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"469\" height=\"469\" src=\"https:\/\/datasignmarketing.com\/wp-content\/uploads\/2022\/03\/StBEngagementRate.png\" alt=\"\" class=\"wp-image-468\" srcset=\"https:\/\/datasignmarketing.com\/wp-content\/uploads\/2022\/03\/StBEngagementRate.png 469w, https:\/\/datasignmarketing.com\/wp-content\/uploads\/2022\/03\/StBEngagementRate-300x300.png 300w, https:\/\/datasignmarketing.com\/wp-content\/uploads\/2022\/03\/StBEngagementRate-150x150.png 150w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><figcaption class=\"wp-element-caption\">Taux d&rsquo;engagement pour les \u00e9glises avec 1 \u00e0 1000 adeptes<br\/><sub>* Au mois de f\u00e9vrier 2022, les taux d&rsquo;engagement de St. Barnabas \u00e9taient en moyenne de 11%<\/sub><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"546\" src=\"https:\/\/datasignmarketing.com\/wp-content\/uploads\/2022\/03\/StBLikes-Infographic-edited-1.png\" alt=\"\" class=\"wp-image-471\" srcset=\"https:\/\/datasignmarketing.com\/wp-content\/uploads\/2022\/03\/StBLikes-Infographic-edited-1.png 730w, https:\/\/datasignmarketing.com\/wp-content\/uploads\/2022\/03\/StBLikes-Infographic-edited-1-480x359.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 730px, 100vw\" \/><figcaption class=\"wp-element-caption\">Moyenne de J&rsquo;aime par message pour les \u00e9glises avec 1 \u00e0 1000 abonn\u00e9s<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n<p>Alors que l&rsquo;engagement de l&rsquo;audience actuelle continue d&rsquo;augmenter, il est temps de travailler sur le prochain objectif, atteindre de nouvelles audiences. Dans la strat\u00e9gie de contenu organique, nous essayons d&rsquo;inclure des messages qui ne sont pas seulement engageants pour les membres de St. Barnabas, mais aussi informatifs et inspirants pour ceux qui ne connaissent peut-\u00eatre pas l&rsquo;\u00e9glise. Nous essayons d&rsquo;atteindre une population plus jeune, donc l&rsquo;utilisation d&rsquo;histoires et de sondages a r\u00e9ussi \u00e0 augmenter la visibilit\u00e9. Le taux de croissance a \u00e9t\u00e9 constant.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/datasignmarketing.com\/wp-content\/uploads\/2022\/03\/NewFollowers21622-1024x359.png\" alt=\"\" class=\"wp-image-473\" width=\"768\" height=\"269\"\/><\/figure>\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/datasignmarketing.com\/wp-content\/uploads\/2022\/03\/Reach21622-1024x358.png\" alt=\"\" class=\"wp-image-474\" width=\"768\" height=\"269\"\/><\/figure>\n\n<h2 class=\"has-text-align-center wp-block-heading\">Conclusion<\/h2>\n\n<p>Pour conclure, il reste encore beaucoup de travail \u00e0 faire et d&rsquo;autres pistes \u00e0 explorer pour Saint Barnabas. Nous pr\u00e9voyons pour l&rsquo;avenir de nous d\u00e9velopper sur d&rsquo;autres plateformes de m\u00e9dias sociaux. L&rsquo;\u00e9glise met \u00e0 jour son logiciel de streaming et ses capacit\u00e9s audio. Nous avons mis \u00e0 jour le site Web avec un flux direct en direct, afin que les t\u00e9l\u00e9spectateurs n&rsquo;aient pas besoin de compter sur Facebook ou YouTube pour leurs flux. De plus, un budget a \u00e9t\u00e9 lib\u00e9r\u00e9 pour la publicit\u00e9 payante en 2022 afin de toucher un public encore plus large. <\/p>\n\n<p>Il y a encore des d\u00e9fis \u00e0 surmonter pour faire entrer les gens, mais \u00e0 ce stade, nous voyons plus de vues sur les flux en direct, ainsi qu&rsquo;une croissance sur toutes les plateformes sur lesquelles nous nous sommes concentr\u00e9s. Compte tenu des contraintes de temps et de budget, nous sommes tr\u00e8s satisfaits des r\u00e9sultats. Saint-Barnab\u00e9 est un lieu de culte merveilleusement gentil et cr\u00e9atif. Datasign Marketing fournit la strat\u00e9gie et les livrables cr\u00e9atifs pour \u00e9tendre la port\u00e9e et g\u00e9n\u00e9rer une prise de conscience, mais les personnes qui composent l&rsquo;\u00e9glise sont la raison pour laquelle leur public reste.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le d\u00e9fi Description du client et brief L&rsquo;\u00e9glise luth\u00e9rienne St. Barnabas \u00e0 Cary, IL est une \u00e9glise ELCA situ\u00e9e dans une petite ville, \u00e0 un peu plus d&rsquo;une heure de Chicago. Ils se distinguent des autres \u00e9glises avec leur mantra \u00ab\u00a0Tous sont les bienvenus\u00a0\u00bb et leur mission de construire une communaut\u00e9 proche et lointaine. Alors [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40],"tags":[45],"class_list":["post-890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenu","tag-media-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude de cas Saint Barnabas - Datasign Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datasignmarketing.com\/fr\/marketing-de-contenu\/etude-de-cas-saint-barnabas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude de cas Saint Barnabas - Datasign Marketing\" \/>\n<meta property=\"og:description\" content=\"Le d\u00e9fi Description du client et brief L&rsquo;\u00e9glise luth\u00e9rienne St. Barnabas \u00e0 Cary, IL est une \u00e9glise ELCA situ\u00e9e dans une petite ville, \u00e0 un peu plus d&rsquo;une heure de Chicago. Ils se distinguent des autres \u00e9glises avec leur mantra \u00ab\u00a0Tous sont les bienvenus\u00a0\u00bb et leur mission de construire une communaut\u00e9 proche et lointaine. 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